The J.D. NEUHAUS Group has relaunched its website, adapting its online presence to the new J.D. Neuhaus corporate identity. The new design and user-friendly operation allow users to experience the world of J.D. Neuhaus pneumatic and hydraulic lifting equipment even better.
The customer-first idea and the new brand identity are the focus of J.D. Neuhaus’ online presence. The new corporate identity with the new claim “Permanent Excellence”, a clear tonality and modern imagery await visitors to the website. The visuals reflect the character of the J.D. Neuhaus brand – fresh, innovative but still tradition-conscious. The focus of the online presence is on the industries in which the products are used.
“So much has been created in our company in recent years, which we now want to show to our stakeholders but especially to our customers” – says Wilfried Neuhaus-Galladé, Managing Partner of the J.D. Neuhaus Group. “With the new online presence, we present ourselves once again as an innovative, progressive family business, which puts the customer at the center of our actions. Our goal is to present this image vividly and comprehensively to interested visitors to our website.”
The website is to become a living part of J.D. Neuhaus’ online communication. For example, new content will regularly update the website to keep customers informed about the latest developments.
One example of the improved user-friendliness can be seen in the fact that the visitor is shown the right products for the individual application via the industries. In combination with videos the customer can learn more about how or where JDN products are used. Another feature is the improved career page, which gives deeper insights into working at J.D. Neuhaus. The application portal for apprenticeships has also been adapted and expanded.
As a globally operating company, it is ensured that the customer can easily and quickly find the service partner in the different countries on the jdngroup.com website.
The agencies involved were Studio Orange and Intevi Werbeagentur GmbH.