Accenture has announced its intention to acquire AOX, a German company that specialises in embedded software for the automotive industry.

The acquisition is expected to strengthen Accenture’s capabilities in helping clients navigate the shift from traditional software engineering to the creation of highly integrated scalable architectures.

This transition is vital for carmakers and suppliers to remain competitive, enabling quicker market entry with enhanced and more reliable software features and products.

AOX is renowned for designing and developing the complex system architectures and high-performance software that are central to modern vehicle performance and features.

Industry X Accenture’s digital engineering and manufacturing service lead Christof Horn said: “Software expertise is becoming the dominating factor in the auto market. This is where AOX excels. The company’s expertise in high-performance computing, real-time operating systems and the entire software development process makes them an ideal addition to Accenture. The AOX team will become another pillar of the automotive technology powerhouse Accenture has been building over the past years.”

Accenture market unit lead Christina Raab added: “Automotive companies are looking for new types of providers that bring deep software architecture expertise and the ability to execute projects across the entire product life cycle, cost-efficiently and at scale.

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“In combining AOX’s and Accenture’s capabilities we will form a strong player that develops software from the chip to the cloud, covering the complete life cycle from architecture design to maintenance. This acquisition demonstrates our commitment to build long-lasting strategic relationships with our clients and support them along the complex Automotive Software value chain.”

AOX serves major German car manufacturers and leading automotive suppliers.

Headquartered in Villingen-Schwenningen, Germany, the company also operates offices in Karlsruhe, Rosenheim and Wetzlar. A team of more than 50 highly skilled professionals will join Accenture’s Industry X engineering team.

AOX co-founder and CEO Rainer Oder commented: “As part of Accenture, we can create exciting new opportunities for our employees and provide the expertise and talent our clients need for major transformation projects. This will help them tackle complex software challenges in the concept phase of products and drive innovation throughout the entire life cycle.

“Accenture’s scale and service portfolio will enable us to deliver software solutions to clients globally in the automotive industry and other embedded software-heavy sectors such as medical technology.”